Barbara Bliley knows a great brand story begins with Purpose. For over 15 years, she’s been working with brands – from locally-owned start-ups to global powerhouses – to carefully craft their messaging and identity that aligns with their goals and fuels their growth.
Barbara helps her clients tap into what makes them more relevant than their competitors by exploring their connection between their positioning and their promises. She then turns that into powerful brand awareness communications that resonate with their audiences. And when their strategy is paired with vibrant identity design? The results can produce tremendous excitement and forward business momentum.
When she’s not tinkering with brands, you’ll find playing competitive board games with her family, fruitlessly trying to grow grass in her backyard, and traveling the world in search of the perfect pastry.
JUST FOR FUN:
Q. What is your favorite thing about your job?
A. When my clients have that “ah-ha!” moment because everything is clicking… there’s no better feeling than knowing I’ve helped them resolve the confusion around their positioning and set them on a path for growth.
Q. If you could share a meal with any 4 individuals, living or dead, who would they be?
A. Mark Twain, Queen Elizabeth 1, Ryan Reynolds, and… my dad
Q. What would you sing at Karaoke night?
A. I wouldn’t!
Q. List three books on your reading list:
A. Faster Than Normal, Subliminal: How Your Unconscious Mind Rules Your Behavior, and anything WW2 historical fiction
Q. You’re stranded on a desert island. What three things would you want with you?
A. A well-stocked bug-out bag, dark chocolate sea salt almonds, and my dogs.
Q. What’s your favorite thing about Team Accelerate?
A. The energy! It took me awhile to find a team that I really vibed with and this group is amazing.
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