With a background rooted in graphic design, Barbara Bliley has traversed a dynamic career path, spanning advertising agencies, corporate environments, and startup consultancies. She has worked in an array of industries – from energy and civil engineering to nonprofits, tech/SaaS, and life sciences– build effective and compelling brand design solutions.
In a world where brand strategists and graphic designers work next to each other, Barbara is both – saving her clients time, money, and the disruptions that stem from miscommunication. When she is working with clients on their messaging and overarching strategies, she’s also spinning up how the designs will need to work in order to enhance the final result.
Fascinated by the intricacies of human behavior, Barbara draws on inspiration from a deep interest in psychology to inform her work. She believes in the power of human truths to forge connections and compel behavior. It’s about leveraging these insights to craft brand stories and awareness efforts that resonate deeply and drive meaningful impact.
Barbara also spends a lot of time traveling in search of the perfect pastry, hanging out with her family, and yelling at squirrels who steal her garden tomatoes.
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